The Infiniti FX50 sports utility vehicle was the first yet by Nissan’s luxury subsidiary outside its main US market. Nissan hoped to tempt buyers who would usually buy an Audi, a BMW, a Jaguar or other luxury cars. Mr Carolin said “Our focus is not to push the volume, but rather to establish the brand.” And “We are up against the best in the automotive industry, bringing a premium brand to the home of premium brands,” with his eyes set on the Europe im sure the new Infiniti FX50 will be a good contender. Profit margins already seem great so only time will tell.

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